GOOGLE ADWORDS BENEFIT BUSINESS (7 TOP BENEFITS)

 HOW GOOGLE ADWORDS BENEFIT BUSINESS

Running an online business is not simple, especially when you have to compete with giants like Flipkart or Amazon who spent millions on advertising to drive their online business. So to get your online business on top, you should emphasize on the visibility of the brand by trying to reach out to your target audience. Trying to be on top in the Google search with good SEO techniques may easily take months or even a year but imagine despite this you can gain an unfair advantage over your competitors. This is where Google AdWords comes into picture. It helps to grow your business by reaching out to the audience instantly and delivering the desired results. Google AdWords gives you this advantage that is why Google approximately earns 90% of its revenue from its Google AdWords. Google AdWords has proved to be a blessing to advertisers to increase their revenue generation process.

7 Google AdWords Benefits to Business

1.    Targeting specific customers

 Google AdWords gives online business owners the ability to target specific customers based on geographical location, keywords, age, culture and much more. For example, if you have a local business in Thrissur (such as a Restaurant or a Travel agency) you can geo target your potential customers and you are not wasting your ad money on those who aren’t in your area.

 2.    Create Brand Awareness

 Google AdWords gives you the power to create brand awareness of your product among your targeted audiences. With Google AdWords, online business owner can advertise their brands when audiences are researching for their products, imagine you getting brand recognition among targeted audiences with this feature.

 3.    Time specific targeting

 Google AdWords also give you time specific targeting that is most of the business in Thrissur are run between 9 AM to 6 PM and weekdays are holidays or dull so you can filter your ads from Monday to Friday between 9 AM to 6 PM.

 4.    Ad Performance Tracking

 In traditional marketing like the TV ads you may not know how many people are watching your ads and impact it is having on your sales whereas Google AdWords allow online business owners to track the number of users that view and click their ads.

 5.    Targeting Specific Devices

 Google AdWords gives you the ability for targeting specific devices like iPhones, tablets etc that is your ads will be shown in these devices only.

 6.    Cost effective

This is the main and post popular benefit of Google AdWords that is you have to pay only when the user clicks on your ads this is called PPC (pay per click). This way businesses save money by paying only for the visits they get.

 7.    Google AdWords is the most important tool of digital marketing

According to Digital Marketing and SEO Guru Neil Patel Google AdWords is the most important tool of Digital marketing and can quadruple your ROI (return on investment), for example you can turn $100 to $400 by marketing through Google AdWords.

These are some of the benefits of Google AdWords in the growth of your online business. Google AdWords is considered to be the best SEM (search engine marketing) tool which will help you scale new heights in the growth of your business.

DIGITAL MARKETING SERVICES IN THRISSUR DURING COVID-19

According to international digital marketing authorities like eMarketer, which keep tab on digital marketing trends has forecasted that digital marketing will grow at the cost of traditional marketing (TV, newspaper, billboards, radio etc) this is especially true during present COVID19 scenario. The global digital marketing had grown around 25% in past one year and more than 60% of the ad money is spent on digital marketing and Thrissur is no exception. The demand for digital marketing services in Thrissur especially during Covid19 has gone up, now people are more interested in buying from online sites, as it is safer. Many businesses like restaurants and retailers in Thrissur are still earning profit because they choose to go online and digital marketing companies in Thrissur are really helping them. While doing online business in Thrissur your best asset is a good digital marketing company or an SEO company in Thrissur which can provide good SEO (search engine optimization) and SEM (search engine marketing) to increase your business visibility in Google SERP (search engine results page) or Google Ads. If you want this kind of support we are the best IT company and eCommerce websites development company in Thrissur who can cater your requirement.